OXIS is engaged in the research, development and sale of products that counteract the harmful effects of “oxidative stress.”
they are professionals in the field of nutraceutical and cosmecuetical. therapy with a professional quality product. and good benefits for the consumer. they take advantage of the natural protective substances. because they think it is a good and safe roads.Their main products incorporate and emphasize the antioxidant "super multifaceted" compound, L-Ergothioneine ("ergo"), as a key component.
their products. 'Oxis will include L-Ergothioneine (ergo) as a key component. Ergo is, a variety of powerful antioxidants. The extraordinary nature of the ergo can be found in detail in Ergothioneine part of their website.
OXIS’ consumer products strategy addresses very important health concerns including aging and age-related disorders that are increasing with trends in US demographics. These concerns include:
Brain health
Immunity against diseases
Anti-aging/skin health
Inflammation
Detoxification
Blood sugar regulation
Our market entry and expansion strategy includes potential alliances with highly respected, credible and iconic thought leaders in each product category. Typically, these individuals or companies have established consumer followings or the ability to build meaningful and loyal customer bases.
Our plan is to develop on-going relationships with our customers and to be regarded as a health partner to individuals of all ages based on the products and educational content that we provide to them.
Channels for communicating our message and building sales being established include:
- Multi-level marketing
- Internet sales
- TV Infomercials
- Long and short form radio infomercials
- Direct mail
- Traditional retail approaches
We are planning two product launches for summer 2010
- “Ergo-Pur™” - ERGO-Pur is a pure form of our highly potent multifaceted antioxidant which we anticipate will be used in some cases in concert with:
- “Ergo-Plex™” – ERGO-Plex is a combination of ERGO plus other functional nutraceutical ingredients directed at Joint Health.
Other products are being evaluated and include a line of skin care products. In addition we will develop other nutraceuticals and functional foods such as nutrition bars, energy beverages and single serve shots that lend themselves to traditional retail distribution